One thing you might be worried about with your business’s online presence is – how long is my website going to last? When you choose the right business website platform, your website should last for years to come. A business website platform, also known as a website builder, is the software with which you can create your website from the ground up. In other words, a business website platform is the foundation on which your website is built. When choosing which platform to use, keep longevity in mind to make sure your website keeps working for you instead of against you. Here are a few things to consider that will help your website stick around for a while.

Consistent and Ongoing Updates

The business website platform you choose should be updating constantly, for many reasons. Technology is ever evolving, and your website platform should be keeping up, so look for a website builder that is at the forefront of tech trends, design, security, etc. If you choose a platform that doesn’t update regularly, you are running the risk of incompatibilities and inconsistencies which could cost your business in lost time, money, and customers.

Content Management System (CMS)

In order for your website to stay relevant, its content must also be updated regularly. This means either you and/or your team will need to refresh images, text, promotions, website forms, etc. to keep your website from going stale. These tasks are much easier to accomplish when your business website platform includes a content management system. A CMS is designed to allow an average user to make updates without having to write of code. In most cases, if a website builder is utilizing a CMS, updating and creating content can be as easy as formatting a word processing document.

At present, regularly updating your smaller content (blogs, announcements, promotions) will allow your website to stay on course for about 3-4 years. As an added measure for success, larger images and content should also be updated / refreshed after this time. With a business website platform that includes a CMS, these tasks are super easy and efficient to do.

Help with Choosing the Right Business Website Platform for You

There are a lot of factors that go into choosing the right business website platform, especially if you want to create a lasting online presence. Big Rig Xpress is here to help you with your business and website builder concerns. Get in touch with us today, we’d love to answer any questions.

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