First Impressions Matter
Is your website converting new prospective guests to a reservation?
It’s 2020, new potential future guests will discover your park and they will visit your website. What they experience on their first visit will have a monumental impact on what happens next. In simple terms, one of three things is ultimately going to happen:
- They will leave without taking an action or giving you consideration
- They will save your information (physically or mentally) to complete their planning or transaction at a later point in time
- They will initiate contact or make a reservation by calling, completing a contact form or linking to your online reservation platform
Unsurprisingly, the largest number of visitors to your website will fall into category number 1 – leaving without taking an action or even giving you consideration. This is the area of opportunity that can make the biggest difference in getting more hard-earned visitors to convert to guests.
Let’s understand why a qualified visitor to your website would leave, and often within seconds:
If any – or worse all – of the scenarios above apply to your current website, you are losing a massive percentage of your current visitors before even getting a chance to earn their stay at your park. The good news is these are all entirely controllable factors and in 2020 are easy to address. And you’ll be rewarded greatly if you do.
Xpress by Big Rig Media includes everything you need to have a modern, reservation-driving website with custom Good Sam advertising landing pages that include the ability to earn additional revenue by selling Good Sam memberships. Big Rig Media is offering this package exclusively to Good Sam Parks for $140 per month – a savings of $59 a month for Good Sam Parks.
With Xpress by Big Rig Media, you get everything you need:
A modern website will convert more visitors which = more guests and more revenue.
If you address the issues causing website visitors to leave, you will convert more of them into new guests. It’s truly a matter of basic math. If you convert 10% of website visitors into guests, for every 100 website visitors that now stay and engage with your site (as opposed to immediately clicking back), that’s 10 new guests. Multiply this by your average new guest reservation revenue and that’s how quickly revenue can ramp up by simply bringingyour website into 2020 standards. This isn’t hypothetical math. It’s real and so are the dollars. Here are two examples: