How AI is Changing the World of Content Marketing

content marketing

There is no denying that the digital world has transformed the way businesses operate. The role of content marketing has grown in significance as brands strive to stand out from the competition and capture the attention of their target audience. In a world where a Google search returns more than 40 billion results for “content marketing,” it’s become essential to find new ways to make your content stand out from the noise.

Artificial intelligence (AI) has started playing an increasing role in our everyday lives. From virtual assistants like Alexa or Siri to self-driving cars, AI-powered devices are becoming an integral part of our existence. And this also extends to the field of content creation and marketing — specifically, Artificial Intelligence Content Writing.

What is Artificial Intelligence Content Writing?

Artificial intelligence content writing is a new way of creating material that relies on AI technology to generate high-quality content. Essentially, machines are programmed to create original content that’s relevant and imitate human writing styles, sentence structures, and vocabulary choices.

AI content writing is particularly useful for content that’s highly repetitive, such as blog posts, website content, e-commerce product descriptions, etc. It’s also used for time-consuming content, such as white papers, research papers, and case studies.

The use of AI in content creation isn’t a new concept. It’s been around for decades and has been applied to fields like journalism, marketing, and tech support. However, with the evolution of technology, it’s now possible to create highly sophisticated and customized AI-powered software that can generate content. Some examples of these AI writing tools include Jasper, Writesonic, Copysmith, Anyword, and Rytr, to mention a few.

Pros and Cons of AI for Content Marketing Purposes
Benefits of Artificial Intelligence in Copywriting

Artificial intelligence has a number of advantages for businesses looking to create high-quality content. By leveraging AI, you can:

  1. Create original and unique content that’s personalized to your audience and industry.
  2. Scale your content creation efforts by enabling you to generate large volumes of high-quality content in a short period of time.
  3. Create more high-quality content that’s relevant to your audience.
Limitations of AI in Copywriting

Despite the growing popularity of AI content writing, there are some limitations that marketers should be aware of:  

  1. First, AI content creation can help you scale your content creation efforts, but it’s not a substitute for human copywriting. Although AI software can generate highly customized and original text, it can’t create truly engaging content that can move readers to action.
  2. You also need to be aware of the fact that AI software isn’t a substitute for traditional content marketing strategies, such as keyword research or content mapping. When implemented correctly, AI can help you create engaging, original, and high-quality content; but it can’t replace the need to understand your audience and industry.

Note: This article, for example, was created using the help of a couple of AI software tools –Writesonic and Grammarly– but was revised but the writer to highlight SEO keywords and include a mention of BRX, among a handful of other modifications/additions.

Key Takeaway

Artificial intelligence is transforming content marketing by helping marketers create more high-quality and relevant content. AI content writing offers significant benefits to businesses, including the ability to scale content creation efforts and lower content marketing costs. However, marketers need to understand that AI isn’t a substitute for human copywriting. AI software can help you create original and highly customized content, but it can’t create genuinely engaging content.

We Can Help

The art of perfecting content marketing takes a lot of dedication, time, and effort to master, regardless if you are using the assistance of AI writing software. But, when you partner with Big Rig Xpress, a branch of Big Rig Media, for your website or other business marketing needs, you’ve got 20+ years of digital marketing savvy at your command. We can design killer ads, pick out the perfect keywords, and get your business seen first!

Don’t waste another moment. Get in touch, and let’s build a website that delivers the marketing mojo you need to grow your business.

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