When it comes to creating content for your business website, DIY is not your best option. A great way to take this task off your plate is to outsource content creation to a professional. Let’s face it, wordsmithing isn’t for everyone, and unless you have specialized experience or training, you might be doing more harm than good in your content creation efforts.
At the end of the day, websites are simply a combination of words and images elaborated with some fancy tech. So, getting the words right is one of the most important – in some ways the most important – piece. Are the words clear, compelling, and easy to read and digest? This may sound easier than it actually is, unless you’ve already tried your hand at content creation.
Allow me to paraphrase a favorite quote, “Sorry for writing you such a long letter, I didn’t have time to write a short one.” This sentiment is especially true in the modern era because we don’t read, we scan. And, in many industries, 75%+ of website visitors will be on a mobile device (a.k.a. a 5-inch screen) making brevity even more important.
Another reason to consider outsourcing your content creation is search engine visibility. What you say, how you say it, and in what order you say it all matters to Google and other search engines. Their ability to quickly size up the relevance of your content to a search will make or break your marketing efforts. Hiring a professional with skills in Search Engine Optimization, or SEO, can help to keep your content showing up again and again in internet searches.
Having a dedicated content creator can also help with speedy and consistent content production. Trying to do everything yourself can push content creation to the bottom of the list, which we all know can lead to unintended pauses in content dissemination. Handing the content calendar over to a dedicated professional can have your marketing machine running like clockwork with little effort from you.
Hire a Professional for your Business Website Content Creation
Keep your mind on bigger things and leave content creation to the professionals. Contact Big Rig Xpress today to learn more about optimizing your business website content so it works for you instead of against you.