Some website content is continually refreshed, others never get updated. When was the last time you updated yours?
Websites that never get new content quickly look old, and to visitors, it looks like they’re closed for business. Have you ever visited a website with dated pictures, a blog that was last updated a year ago, and obviously old information?
It probably made you think they’d shut down or gave you the impression their service would be equally dated.
On the other hand, brands that invest time and energy on regular fresh content find themselves ranking better on search engines, engage with visitors, and signal to buyers and users that they’re alive and ready to serve.
How Often Should I Update My Website Content?
Take it as a given that contact information and staff bios should be updated immediately whenever changes happen but for everything else, it should be 1-2 times a month at a minimum.
Whether you run a blog or your site is focused on attracting visitors and converting them to customers, you should update your website with a few new posts or some new content every month.
Fresh content boosts SEO and gets your website higher in searches. Web crawlers constantly monitor your index so regular new content will keep the crawlers happy and let search engines know you are active and have something of value to searchers.
Here’s another reason to get your website updated if you need a push:
If your website is continually adding new content and your competitor isn’t, who do you think visitors will be drawn to?
That Sounds Like A Lot Of Work!
It is, but that’s not as overwhelming as you might think. The key is to stick to your business niche because then you can write with authority and build trust with visitors. If you get it right, readers will keep coming back to your site to read more.
And if you write content that is original and engaging, people will start to link to your article and give your site a significant boost.