One of the most important aspects of any business is the ability to attract new customers. If you don’t already know, a business website is a must-have tool in your toolbox to help you achieve this goal. So, the next big question to answer is, ‘What is the best website builder for businesses?’ There are plenty of options out there, but the 3 main platform contenders are Wix, Squarespace, and WordPress. In this blog, we’ll get to the heart of the pros and cons of each of these website builders so you can decide which is best for your business website.
This popular platform is a hosted website builder, meaning it houses and controls your website for you. In other words, it’s less complicated to get your business website started but you have a lot less flexibility, control, and ownership of your site. This might sound good at first because typically easier is better, but we see major drops in performance because of this lack of control. One of the biggest performance killers can be seen in Search Engine Optimization (SEO). When a potential customer goes to Google to research solutions to a problem that your business can solve, SEO is the trail that leads them to you. Without proper control of your business website, it’s very difficult for your business to appear in the top search results. Also, if you plan to use a blog to promote your business, Wix is the weakest tool on this list to accomplish this task.
Like Wix, Squarespace is another hosted website builder, meaning it’s easier to get started but offers less flexibility in the end and could be problematic with your SEO. While some of the features of this platform are more robust than Wix, you may still find it limiting in its ability to grow your business, expand your business website, filter your blog posts, add additional features, and optimize your content. Squarespace also makes it difficult to add third-party plugins that help with tasks like performance tracking, boosting SEO, and advanced marketing.
Standing apart from the other two platforms, WordPress is a self-hosted website builder. This means that you have more options, flexibility, and freedom with your business website hosting choices. WordPress is also the least rigid of the three platforms in terms of versatility, expansion, adding third-party plugins, boosting SEO, blogging, and more. Not to mention, WordPress dominates the market, housing over 30% of business websites, towering over the 2% market share of the other two options.
So, Which is the Best Website Builder for Businesses?
We at Big Rig Xpress believe the best website builder for businesses is obvious, which is why we choose to use WordPress to build all our clients’ websites. Your dynamic, custom design will be built on a rock-solid WordPress foundation. Then, we SEO the heck out of your business website, optimize it to drive leads, and make it easy for you to add new features anytime. Contact us today to find out more about how we can help you get the most out of your business website.