Themes and Templates – What’s the Difference?

What’s the Difference Between WordPress Themes and Templates?

Thinking about building your own website? Start with how you want it to look. The theme is the look and feel of the entire website. A template defines the layout of a single page. Themes include several different templates.


In WordPress, for example, a theme includes all of the things that you typically associate with web design. From color selection to headers, footers, and sidebar positioning. Through its CSS stylesheet, a WordPress theme controls everything related to typography – including font face, font style, margins and indentation, and line spacing.

  1. Pro Tip! Now that the entire world is using mobile devices, you might not want multiple columns or side bars anymore. Select a single column theme – it’s easier to read on a cell phone.


Although the various site-builder programs have different ways of explaining these terms, in WordPress terminology, a template is a page layout that’s available within a theme. There’s no limit to the number of templates a WordPress theme might contain.

How to Choose

In order to choose a good design for your website, you should think about the following…

  1. What type of website are you building? E-commerce? Informational? Personal blog? Choose the layout that will enhance your ideas.
  2. Consider the costs. Yes, there are free themes and templates, but often they must be customized with plug-ins. Remember, your time is valuable. Select the theme that will allow you to do what you want, as quickly as you want.
  3. Always choose responsive. Select a theme that will adjust itself to multiple viewing sizes, as per the Pro Tip above. Too big + too slow = too bad for you.
  4. SEO friendly. If you build a beautiful website with inadequate SEO, no one will find it. Choose a theme that offers a sensible hierarchy and easy navigation.
  5. Customer service – know your provider. In addition to the themes and templates offered by WordPress and other well-known site-builder programs, there are now many, many independent developers who offer designs of their own. Investigate the supplier and look for testimonials from other buyers before accepting someone’s services.

Make a Good Decision

Still in the dark? Luckily, you don’t have to be a web design expert to put themes and templates to work for you. When you partner with Big Rig Xpress, you have 20 years of digital marketing savvy at your command.

You can trust Big Rig Xpress to give you a great look, make it searchable with SEO, write compelling words, insert beautiful pics, and offer excellent service – inclusive of monthly tune-ups – at an affordable price.

With over 100 Five-Star reviews, you can trust Big Rig Xpress to create the beautiful site you crave at the price you’re willing to pay. Contact Us!